Should You Listen To Your Affiliate Manager? – By Bryn Youngblut

by Shawn Collins on May 17, 2010

I remember when I first started doing affiliate marketing; I thought most of my affiliate managers were just pushing offers on me because they needed volume on them, regardless of how well the offer performed. When affiliate managers operate with this mindset it can become a real problem.

While part of the job of affiliate managers is to assist us with mundane tasks, such as placing pixels and letting us know the latest “hot offers”, I’m finding that many networks are hiring people that can only perform these basic tasks.

I believe networks that don’t care enough to hire knowledgeable affiliate managers are only hurting themselves. For example, when I ask my manager simple affiliate marketing questions related to the offers and they can’t even understand basic industry terms, like CPV (cost per view), PPC (pay per click) etc., that’s a big problem.

Networks should require a certain level of experience from their affiliate managers. After all, they are managing people. If the manager has never promoted an affiliate offer before, how are they qualified to manage others, let alone be able to give advice on how to make certain campaigns succeed?

I’ve had experiences with the worst and perhaps some of the best managers. It doesn’t take long before you realize just who you’re dealing with.

A positive example I have is my great relationship with the network Mediatrust and my manager Geofferson. Not only does he go out of his way to let me know about the high-performing offers, he operates in a similar mindset as me. Geofferson wants to see me succeed and will do whatever it takes for that to happen – whether it be getting custom creatives and landing pages done for me or working to get me approved to try new marketing methods that the company did not previously allow. This gives me a huge advantage.

This article is not meant to be disrespectful to anyone in the industry, but in my opinion if I was a manager at some company and my job was to assist people with running campaigns that not only earn the affiliates commission, but likely earned a commission or bonus for me as well, it would only be right that I knew the business inside and out.

Bryn Youngblut is a full-time entrepreneur and affiliate marketer. He blogs at www.bryn.me

Download the entire FeedFront issue 10 here – http://www.scribd.com/doc/29057000/FeedFront-Magazine-Issue-10
FeedFront issue 10 articles can be found here as well: http://feedfront.com/archives/article00date/2010/04

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