Online Sales Spiked on Black Friday

by Shawn Collins on November 27, 2010

Online sales were up 15.9 percent on Black Friday, compared with Black Friday 2009, and consumers had an average order value (AOV) of $190.80 (up from $170.19), according to Coremetrics.

Black Friday

The report also indicates that social shopping is playing a role, thanks to Facebook primarily, though traffic from social networking sites only amounts to about 1 percent of traffic to retail sites.

Mobile shopping was on the rise this year, as 5.6 percent of people logged onto retail sites with a mobile device, an increase of 26.7 percent from the previous Friday.

Read the Coremetrics Benchmark Report Black Friday 2010.

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