Interesting Stats from Inspire 2011

by Shawn Collins on March 28, 2011

Inspire 2011, an event hosted by Digital Window at the Hilton London Tower Bridge earlier this month, featured a number of interesting stats and facts in the presentations throughout the day.

Inspire 2011Some select tidbits…

  • Around 80% of affiliate sales only involve interaction with a single affiliate.
  • Almost 60% of the UK online population uses Facebook regularly.
  • In the UK, Facebook receives more traffic than Google.
  • Facebook advertising can generate a 500% better conversion rate when the landing page stays within Facebook.
  • 15-20% of abandoned records can be converted to sale.
  • Coupons/vouchers are more popular with mobile internet users than check-ins. JiWire found coupons to be the second most valuable benefit of location-based applications (second only to GPS/Maps and appearing above reviews, status updates, checking-in etc.)


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